Fix your docs.

Bad docs cost money. In support tickets, churned users, and delayed launches.

For over a decade, I've been fixing that across cybersecurity, capital markets, e-commerce, and digital marketing.

I'm Vlad Falon. If you're here, your docs need work.

Get in touch View my experience ↓
$ cat profile.md
# Who I am
**Name**       · Vlad Falon
**Experience** · 14+ years
**Current**    · Lead Technical Writer · Adobe
**Location**   · Bucharest, RO
## Fields I've worked in {#industries}
-Cybersecurity
-Capital Markets
-E-Commerce
-Digital Marketing
## What I do {#skills}
-Product Documentation
-API Documentation
-Content Strategy
-Information Architecture
-UX Writing
-Docs-as-Code
## What I use {#tooling}
**Authoring**   · VS Code, Cursor
**AI**          · Claude, Claude Code, Codex
**Visuals**     · Photoshop, SnagIt, Lucidchart
**Versioning**  · GitHub
About

Documentation for complex platforms must work for various readers, from end users who just need to get something done to engineers integrating a new API. Too often, docs are written for one audience and leave everyone else behind. I've spent my career making sure that doesn't happen.

Currently, I lead documentation and content strategy for Experience Platform at Adobe, working with product, engineering, and UX so every feature ships content-ready. That means owning the content strategy, setting the quality bar, and making sure everything that ships meets it.

The goal is better content, not just more of it. Here's an example.

14+
Years in technical writing
8
Years at Adobe
5
Industries covered
Product Documentation API Documentation Content Strategy Information Architecture UX Writing Docs-as-Code Developer Docs Markdown + GitHub AI Workflows
Experience
Adobe 2018 – present · 8 years
Lead Technical WriterExperience Platform
May 2025 – present

Leading documentation and content strategy for Adobe Experience Platform. I set the priorities, shape the standards, and make sure product docs, UX copy, and tutorials are ready when features ship.

  • Representing documentation in cross-team planning and aligning with Adobe doc leads on standards, tooling, and contribution models
  • Leading AI integration into the docs workflow, automating release notes and incorporating AI into daily processes
  • Working with Product and UX to shape interface copy and the broader content experience, not just the docs
  • Mentoring writers across the team and defining how we approach quality, not just output
Principal Technical WriterExperience Platform
Feb 2023 – May 2025

Grew from Destinations into a broader portfolio of Experience Platform capabilities, including Destinations SDK and Web SDK, and took the lead on documentation strategy across all of it.

  • Served as content lead on major platform launches, keeping Product, Engineering, UX, and partner teams aligned
  • Standardized terminology, content patterns, and structure across Destinations and SDK docs so cross-surface scenarios felt cohesive
  • Built out docs-as-code workflows and contribution guidelines; coached writers and SMEs on using them effectively
Senior Technical WriterExperience Platform
Jan 2020 – Feb 2023

Wrote and maintained documentation for Experience Platform Destinations and the Activation Service: end-to-end flows, integration walkthroughs, and API references for marketers and developers.

  • Redesigned the Destinations help navigation based on customer and support feedback, making it easier to find the right content fast
  • Built UI tutorials with Product and UX so customers could configure and troubleshoot without routing to an SME
Senior Technical WriterAudience Manager
Jun 2018 – Feb 2023

Covered Audience Manager documentation across a period of active feature development: integrations, APIs, admin workflows, and release-by-release updates.

  • Migrated the entire help system from XML/DITA to docs-as-code (Markdown + GitHub), cutting deployment time and opening contributions to non-writers
  • Worked with UI/UX on interface copy and fed usability observations back into the product as well as the docs
Neverfail 2017 – 2018 · 9 months
Senior Technical Writer Sep 2017 – May 2018

Rebuilt the Neverfail Support Center structure and navigation, then wrote and shipped documentation for Neverfail Workspaces.

  • Overhauled the support center IA, navigation, and layout to improve discoverability and self-service
  • Partnered with UI/UX to refine in-app messaging and interface copy
  • Created interactive in-product walkthroughs that helped users adopt new features without leaning on support
Digital Citizen 2014 – 2015 · 1 year 10 months
Technical Writer & Editor Jan 2014 – Oct 2015

Wrote hardware and software reviews and step-by-step tutorials for a bilingual tech site focused on everyday users.

  • Created step-by-step Windows tutorials to help non-technical users navigate new features and settings
  • Reviewed and edited contributor articles while occasionally coordinating the writing team as deputy editor-in-chief
  • Technical editor for the IC3: Internet and Computing Core Certification Global Standard 4 Study Guide (Sybex)
2Checkout 2014 – 2017 · 3 years
Technical Writer Jul 2014 – Aug 2017

Covered all documentation for the Avangate/2Checkout e-commerce platform: user guides, admin docs, API references with working code samples, and release notes.

  • Created in-product walkthroughs and onboarding materials that helped merchants adopt new features quickly
  • Developed API docs with working code samples, reducing developer support dependency
  • Co-wrote white papers with Product and Marketing to explain new capabilities to customers and prospects
Misys 2013 – 2014 · 1 year
Technical Writer Aug 2013 – Jul 2014

Wrote product and implementation documentation for Kondor+ and eTrade, Misys's trading and capital markets platforms.

  • Translated complex financial workflows and system behavior into task-based guides for both technical and non-technical audiences
  • Coordinated with developers, QA, and business analysts across distributed teams in the US, Poland, France, and Romania
  • Contributed to documentation standards and process improvements to streamline cross-team reviews
Bitdefender 2012 – 2013 · 1 year
Technical Writer, Enterprise Solutions Jan 2013 – Aug 2013

Documented enterprise cybersecurity products in DocBook: deployment guides, admin references, and troubleshooting content.

  • Partnered with Product, Engineering, QA, and Support to test new features, report bugs, and keep docs aligned with roadmaps
  • Expanded the Support Center knowledge base to enable self-service and reduce ticket volume
Enterprise Support Engineer Jul 2012 – Dec 2012

Handled technical support for Bitdefender's enterprise security products, resolving deployment and configuration issues for customers and partners worldwide.

  • Collaborated with Engineering to resolve edge-case incidents and feed customer feedback into product improvements
  • Wrote troubleshooting knowledge base articles to enable self-service support and speed up issue resolution

Fix your docs. Get in touch.

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